This Web site is dedicated to the ICFE's founder Loren Dunton
The Institute of Consumer Financial Education (ICFE) was founded in
1982. Consumer financial education was the continuing vision of the
founding father of the financial planning profession. In 1969, Loren
Dunton gathered a group of business leaders in the mutual funds and financial
services industry, to create and fund his concept of a college for
educating a new professional - the financial planner. From that
meeting the Society of Financial Service Professionals became reality
in Denver, CO. along with the birth of the College for Financial
In the following year Loren Dunton found himself in front of the chairman of
the Securities and Exchange Commission advocating a new designation he
created for graduates of the College, to be known as a "Certified
Financial Planner" (CFP). ()
Loren Dunton knew in 1969 that at some point in the future consumers would
need to be educated about this newly created profession and how a
financial planner would greatly benefit the consumer in planning for
their financial futures. The ICFE was on the drawing board when he
established the CFP designation and the College for Financial
Planning. It became a dream realized in 1982. The ICFE
was also known as the National Center for Financial Education (NCFE).
In 1987 the ICFE/NCFE was awarded a Presidential Citation for Private
Sector Initiatives from President Reagan. Loren Dunton, his wife
Marta and Paul S. Richard were guests at a White House luncheon hosted by
Gary Bauer, then, President Reagan's domestic policy advisor.
Loren Dunton wrote thirteen books on selling and financial services. They
were widely distributed and published in seven languages.
Loren Dunton passionately believed the world needed qualified and
dedicated professionals who would "help persons learn how to spend,
save, invest, insure and plan wisely for the future, to achieve
Loren Dunton knew that his own (and the ICFE's) educational efforts on
spending intelligently, saving regularly and using credit wisely were
helping consumers get ready for the next step - that of using a
financial planning professional.
Loren Dunton said "Financial education is the learning part. Financial
planning is the doing part."
As long as society requires these traits, Loren Dunton's legacy will continue.
Please visit the Loren Dunton Merit Scholarship page